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The 7 Types of Logo Design


If you’re a small business owner, chances are you already understand the importance of having an effective logo. After all, it serves as a reflection of your overall brand identity and sets the tone for how your customers interact with and perceive your company. But what do all of those different types of logos signify? In this blog post, we’ll be breaking down the 7 types of logo designs and delving into their associated meanings so that you can make an informed decision when creating one for yourself.

Get ready to create something unique that speaks volumes about who you are!

Introducing the 7 Types of Logo Design

Branding is a key component of any successful business, and logo design is one of the most important elements to creating a strong and lasting brand identity. Crafting an eye-catching logo that resonates with your company’s core values can help set your business apart from the competition. To help you in this process, we’ve provided seven different types of logos to best fit the needs of any organization. From the creative and abstract to the classic and timeless; each type has unique features that allow for varied interpretations to tell your story. Get started today on creating a one-of-a-kind logo and find the perfect style for your brand identity!


  1.Monogram (or Lettermark) Logos: A letter mark logo is made up of letters, usually abbreviated initials from a company name. They are designed to be bold and eye-catching while still remaining simple and easy to recognize. Some examples include IBM and CNN. A monogram logo is similar but uses one letter instead of multiple letters to create a unique symbol that represents your brand. Examples include Coca-Cola’s iconic ‘C’ or Nike’s ‘swoosh’ mark. 

 2. Wordmark Logos: A wordmark logo consists solely of typeface or words that spell out the company name or acronym in a unique font style. Think Google, FedEx, and Adidas—all brands that rely on their wordmarks as part of their identities. Wordmarks can be used with other elements such as symbols or colors but typically stand alone on their own with just the font style being used to add interest and personality to the design.

 3. Pictorial Mark Logos: Pictorial mark logos are made up entirely by an image or icon that acts as an identifier for your brand without relying on any words or text at all. This type of logo works best when you have established some recognition for your brand and people already know what you do, like Apple’s iconic apple image or Twitter’s bird symbol. These logos are also great for companies who want to be easily recognized across language barriers since they don’t require any text at all! 

 4. Abstract Logo Marks: Abstract logos utilize shapes or symbols in abstract forms to represent a particular idea related to the company’s mission or values without having any direct connection with its name or identity. Think Starbucks’ iconic green mermaid or Pepsi’s red, white, and blue circle – both recognizable without even needing words!  

 5. Mascot Logos: Mascot logos use illustrations of characters (often animals) in place of words or symbols as their main visual identifier; think Taco Bell’s Chihuahua mascot! This type is great if you want something more playful and lighthearted than traditional wordmarks or pictorial marks but still want something unique that stands out from competitors.  

 6. Combination Mark: Combination marks combine two different elements—usually a pictorial mark combined with either text, initials, another symbol, etc.—to create one unified logo design; think Burger King’s combination mark which combines a crown symbol with its name written underneath it!          

 7. The emblem: Emblem logos utilize icons inside circles that often feature text alongside them; think of McDonald’s golden arches which feature “McDonald’s” written underneath them in small font size!

What is a Text Logo and How Does It Work for Brand Identity

A text logo, also known as a logotype, is a design consisting of exclusively textual elements. This type of logo has become increasingly popular in expressing brand identity and is used in place of more traditional image-based logos. They work by providing an instantaneous visual representation of the brand with its font choices, sizes, capitalization and styles all working together to convey a certain meaning or feeling for the company or organization. Text logos have the potential to be incredibly versatile; any font can be applied and edited to create stunning branding solutions capable of making customers recognize, identify and remember your product or service. If crafted correctly, it can easily give you an edge over competitors by differentiating your brand from others.

The Benefits of Using an Iconic Logo to Drive Recognition

An iconic logo is a powerful tool for creating brand recognition. By having an eye-catching design, an iconic logo can instantly draw attention from consumers and create positive associations with your brand. Iconic logos are also easily recognizable and memorable – no matter how small or simple your designs are, customers will be able to immediately recognize and link it to your company. Not only does this drive brand loyalty, but it allows you to stand out and differentiate yourself from competitors in the market. Using an iconic logo to drive recognition can also give businesses a sense of credibility, allowing them to be seen as more reliable and authoritative when compared against others.

Creative Combinations – Symbol & Text Logos 

Creativity often knows no bounds, and this is especially true when it comes to Symbol & Text Logos. By combining text with symbols or icons, a brand can create an eye-catching and unique identity for itself. When done well, a combination of symbol and text logos can really set a company apart from other competitors in the same industry. The most successful ones are those which effectively bring together the corporate font with a graphical element to capture the imagination of potential customers while still unambiguously conveying what the company is all about. It’s an art form that few manage to perfect, but when done right, it can be incredibly effective at reinforcing the brand identity.

Eye-Catching Abstract Logos for a Unique Look 

If you’re looking to stand out from the crowd, an abstract logo could be the perfect choice. Abstract logos are designed to capture the brand’s essence with a creative or symbolic image that sets them apart. From minimalistic designs to geometric shapes and intense colours, there are numerous ways to create an eye-catching logo that will draw attention and build an instant connection with your audience. Whatever direction your brand takes, an abstract logo can provide unparalleled originality compared to slanted text or clichéd imagery. With careful design, you can make a bold statement that perfectly embodies your identity.

How to Create the Perfect Combination Mark Logo

Combination mark logos are a great way to create an eye-catching and brand defining logo. A combination mark logo is created by combining two distinct elements such as text, graphic or both together to form one unique image. The key to creating the perfect combination mark logo lies in making sure that the piece is balanced and unified; the visuals must support the overall message of your brand identity. Finding the right combination of colors, fonts and graphics can take some experimentation, but with guidance from professionals, you may be able to craft an attractive and creative design that makes a statement about your business and leaves a lasting impression on customers.