Tired of guessing which channel will move the needle? With seo and ppc management, Kurieta pairs steady organic growth with on-demand traffic so you get more leads and sales without the confusion. SEO is the process of improving your site so it ranks higher and earns free clicks. PPC is paid ads that put your offer in front of ready buyers and charge only when they click.
Kurieta runs both as one plan, not siloed services. You’ll get plain language, clear next steps, and quick wins that build into long-term gains. In this guide, you’ll see what services are included, how results compound, why the two are stronger together, and what your first 90 days look like, from setup to scale.
Want a sneak peek at how these channels work side by side? Explore Kurieta’s SEO and PPC strategies for visibility, then come back for the full breakdown.
What you get with Kurieta’s SEO and PPC management services
You get a single plan that connects long-term growth with on-demand results. SEO builds steady traffic that compounds. PPC brings immediate reach and fast testing. Together, seo and ppc management gives you clear goals, clean data, and reliable ROI. Every action ties to outcomes you care about, like leads, sales, or booked demos.
SEO services included: research, on-page, technical, content, and links
We start with keyword research mapped to search intent. That means grouping terms by buyer stage, page type, and revenue value. The payoff is content that matches what people want and converts better.
On-page basics get fixed and standardized. Titles, headers, internal links, and schema guide search engines and users. Clear structure lifts click-through rate and time on page.
Technical work focuses on speed, mobile stability, and crawl health. We compress media, streamline code, and improve Core Web Vitals. Faster pages keep visitors longer and drive more form fills.
Content strategy covers helpful guides, product pages, and FAQs tuned for Answer Engine Optimization. AEO helps you win question-led searches across Google, AI overviews, and assistants.
Link earning stays safe and consistent. We use digital PR, partner features, and useful assets to attract real mentions. Strong authority lifts rankings across your entire site. For ecommerce brands, see how we handle category depth and internal linking in our guide on SEO services for ecommerce brands in Indianapolis.
PPC services included: multi-platform setup, ads, targeting, and optimization
We set up and manage campaigns across Google Ads, Microsoft Ads, paid social, and Amazon Advertising when a catalog fits. You get one plan, shared audiences, and shared learning. The result is faster lead flow and a clear cost per lead.
Ad creative includes tight copy, visual variants, and strong offers. We test hooks, headlines, and formats. Continuous split tests show what wins, then we scale it.
Targeting covers keywords, audiences, placements, and geo. We build robust negative lists to cut waste. Budget allocation moves money to high return segments and pauses losers. Pacing tracks daily spend and impression share so you hit monthly goals.
We monitor search terms, match types, and Quality Score. Landing pages get tuned for message match and speed. That lowers CPA and boosts ROAS across channels. If Amazon is part of your mix, explore practical ideas in these Amazon advertising strategies for 2025.
Clear reporting and communication you can trust
You get simple dashboards with the numbers that matter: rankings, organic traffic, conversions, CPA, and ROAS. We set quarterly targets, then report weekly and monthly on progress. No jargon, just what changed, why it matters, and what we do next.
Each update includes highlights, risks, and a short action plan. We tie wins and fixes back to business goals, like booked demos or net new sales. You always know where the budget goes and what it returns. That is how we keep strategy focused, budgets efficient, and growth moving in the right direction.
SEO management that builds lasting traffic and trust
Strong SEO compounds. Fix the foundation, publish helpful content, and earn real mentions. Over time, rankings lift, bounce rates drop, and conversions grow. That is the core of how Kurieta builds durable visibility and trust.
Technical SEO and site speed that lift rankings
We start with crawl and index health. Robots.txt, XML sitemaps, and canonical tags guide search engines to the right pages. We remove crawl traps, fix broken links, and cut thin or duplicate pages. Clean inputs lead to clean indexing.
Speed is next. We optimize images and fonts, lazy load media, and defer noncritical scripts. Improvements to Core Web Vitals, like faster LCP and steadier CLS, make pages feel instant. Mobile-first audits check tap targets, viewport settings, and layout shifts, so users on phones stay engaged.
Structured data clarifies meaning. We add schema for products, FAQs, and articles, which helps search engines surface rich results. Finally, simple site architecture groups content by topic with smart internal links. The result is easier crawling, better rankings, and more users reaching high-intent pages, which shows up as more leads and sales.
Content strategy and AEO that answer real questions
Content works when it matches intent. We map keywords to stages like learn, compare, and buy, then plan pages that serve each step. Topic clusters build depth. A hub page covers the main problem, and supporting posts answer related questions and objections.
Answer Engine Optimization helps you win featured answers and voice-style results. We write direct answers near the top, use clear subheads, and add concise FAQs. For teams modernizing their stack, see these ideas on Essential AI tools for voice search optimization. They help content sound natural and get cited by assistants.
We protect gains with content refreshes. Outdated stats, stale screenshots, and weak intros get replaced. We tighten headlines, improve examples, and add internal links to newer assets. Over time, this cycle builds topical authority, nudges more queries into your reach, and reduces the cost of each new visit. All of this plugs into your broader seo and ppc management plan for steady growth.
Link building and local SEO that raise authority
Links signal trust. We focus on safe, steady earning. Digital PR pitches data stories, surveys, and founder quotes to relevant outlets. Resource assets, like calculators or industry checklists, attract natural mentions. Partnerships with vendors, podcasts, and associations widen exposure without risky tactics.
Local work supports nearby buyers. We fully optimize Google Business Profile with categories, services, and Q&A. NAP data matches across top directories, and we track duplicate listings. Reviews bring proof. We ask at the right time, make it easy to submit, and respond to every note.
This mix builds authority and visibility. Quality links make your entire domain stronger, which lifts rankings across clusters. Local signals help you appear in map packs and near-me searches. Together, they build trust that compounds into foot traffic, calls, and a pipeline your sales team can count on.
PPC management that delivers qualified leads fast
Need results this month, not next quarter? Smart PPC gives you control over spend and steady lead flow without guesswork. Kurieta connects targeting, creative, and bidding so your budget goes to clicks that convert. It fits neatly into your broader seo and ppc management plan, and it scales as data improves.
Smart account setup on Google Ads, Microsoft Ads, social, and Amazon
Account structure is the engine. We group campaigns by intent and product line, then keep ad groups tight so each keyword set maps to one message and one offer. On search, we balance exact and phrase match for control, and use broad match only when paired with strong audience signals. Shopping campaigns segment by margin, brand, and query quality. Remarketing lives in its own campaigns for clean budgets and clear reporting.
Audiences shape reach. We layer in-market, custom segments, and customer lists for smarter bids. Negative lists block brand conflicts, job seekers, and low-intent terms across accounts. Social and Amazon follow the same logic, with creative and placement split by stage of the funnel. A clean structure gives you better Quality Scores, clearer insights, and faster scaling. See how we approach this in our PPC campaign management services.
Ad copy, creative, and landing pages that convert
Strong ads start with a clear value promise. We write direct headlines, use benefits before features, and highlight proof like ratings, guarantees, or turnaround times. Extensions carry the offer further with sitelinks, callouts, prices, and lead forms to claim more screen space. On visual channels, we test images and short video, swapping in product-in-use shots and bold captions that match the search or audience.
Message match is nonnegotiable. Each ad points to a landing page that mirrors the keyword and promise. Pages load fast, show the main benefit above the fold, and use simple forms with only essential fields. Trust badges, FAQs, and social proof handle objections. We A/B test headlines, form length, and hero images to find the best mix. The result is higher click-through rate, stronger Quality Scores, and lower CPA across campaigns.
Bidding, budgets, and ongoing optimization for better ROAS
Bids should follow the goal. We use Max Conversions or Max Conversion Value first, then move to target CPA or target ROAS once conversion volume is stable. Portfolios let high performers support learning across ad groups. Budget pacing checks spend by day and week so we do not surge early and stall late. Dayparting shifts bids to the hours that convert, and audience layering adds or reduces bids for high-value segments.
Optimization is never a one-off. Each week we review search terms, add negatives, and expand winning queries. We test new ads, offers, and formats, then ship small CRO tweaks on pages to nudge conversion rate up. Simple habits, like trimming wasted placements and refreshing creative, compound into better ROAS over time. Curious why this approach works so well in practice? See why Kurieta excels in ad campaigns.
One team for SEO and PPC, why the combo works better
Running search and ads with one team removes guesswork and cuts waste. Strategy, data, and goals stay aligned, so every click works harder. Shared insights help you stop weak ideas fast and scale winners with less risk. If you want context on how this balance plays out day to day, see Kurieta’s take on Balancing SEO and PPC for business growth. With unified planning, creative, and reporting, seo and ppc management becomes a simple system that compounds.
Shared keyword data and smarter targeting
PPC search terms show you real queries buyers use today. Those queries point to content gaps, FAQs, and product angles your site should cover. We turn those insights into pages that match intent and convert, starting with high intent topics that have proof from ads. On the flip side, SEO winners guide PPC bids. Pages with strong organic conversion rate get more paid support, while weak terms become negatives to block waste.
The loop is simple. Ads reveal fast patterns, like rising long-tail terms or low-quality clicks from a phrase. SEO builds depth around the winners. Together, this trims spend and lifts relevance. The payoff shows up in higher Quality Scores, stronger click-through rates, and a cleaner content plan that matches what people actually search.
Cross-channel testing and budget shifts that cut waste
Use PPC as your lab. Test headlines, offers, and CTAs in days, not months. When an ad angle hits a strong conversion rate, move that headline into title tags and H1s. When a lead magnet flops in ads, skip a full content build and try a new hook. This tight loop speeds up learning and reduces sunk cost.
Shift budget with the data. If a topic wins on ads but the CPC climbs, invest in a full SEO page and supporting posts to lower blended CAC. If a keyword ranks well but traffic does not convert, pull back on content spend and push a tailored landing page with a sharper offer. Example: scale ad spend on “free demo” if trials drive revenue, while phase down “how to” ads and cover that topic with a strong guide.
Full-funnel tracking and clear ROI
Track the full path from first click to sale. We connect ad platforms, analytics, and your CRM so you see assisted conversions, not just last click wins. Call tracking ties phone leads to the exact keyword and ad. Form tracking scores quality by field completeness, spam filters, and downstream sales status. This gives you clarity on which channels create pipeline, not just page views.
Simple rules drive next steps. If assisted conversions spike for a keyword, support it with retargeting and a comparison page. If calls from one ad group close at a higher rate, raise bids and clone the message to SEO meta titles. If form quality dips, update the offer, add proof, or tighten the audience. You get one source of truth, and every change points to revenue.
Onboarding, pricing, and your first 90 days with Kurieta
Getting started should feel simple and fast. We map your goals, set clear metrics, and ship early wins while building a strong base for growth. Pricing is custom based on goals, channels, and scope. You will get a clear proposal with deliverables, timelines, and reporting. The plan connects seo and ppc management so both channels pull in the same direction.
Discovery, audit, and kickoff checklist
We start with a short discovery to set targets and align on budget. Then we collect access and run audits that shape the plan. Here is the kickoff checklist we use to move fast:
- Business goals, KPIs, and monthly targets
- Access to GA4, Google Tag Manager, CRM, and call tracking
- Ad accounts for Google Ads, Microsoft Ads, and any paid social
- Website CMS and hosting details, plus staging if available
- Current offers, pricing, and sales process
- Past campaign data, negatives, and audience lists
- Approved brand voice, design guidelines, and legal notes
The SEO audit reviews crawl health, speed, indexation, and content gaps. The PPC audit checks structure, search terms, match types, budgets, and Quality Score. Together, these inputs set the roadmap and measurement plan.
30-day quick wins and setup
The first month balances setup with speed. We clean and launch core campaigns, fix high impact technical items, and set data you can trust.
- PPC: tighten account structure, apply negatives, refresh ad copy, and launch best-fit campaigns. Early tests focus on high intent keywords and remarketing.
- SEO: patch critical technical issues, improve Core Web Vitals, and fix top on-page gaps in titles, headers, and internal links.
- Tracking: configure GA4 events, server-side or GTM setup where needed, connect CRM, and validate goals.
- Content: draft a few high intent pages or updates, like a comparison page or a detailed service page.
Early success looks like first conversions from paid search, faster key pages, cleaner search terms, accurate lead tracking, and a small lift in organic clicks for priority pages.
60 to 90-day roadmap and growth goals
With clean data and baseline wins, we start to scale. We widen your keyword set, build content clusters around core topics, and expand ads where CPAs hold.
- SEO: publish the hub page and 3 to 6 support posts, add FAQs for answer-ready queries, and refresh aging content with better examples and internal links.
- PPC: add exact and phrase variants from strong search terms, test new offers, and expand remarketing and lookalikes if fit.
- CRO: A/B test headlines, form length, and hero images to raise conversion rate.
Expect the first wave of rankings lift for cluster pages, more stable lead volume, lower blended CPA, and ROAS trending up as waste drops. Big jumps are rare this early, but steady gains are normal.
What Kurieta needs from you to move fast
A few items on your side help us ship each week:
- Access to analytics, ad platforms, CMS, and CRM
- Brand guidelines, style rules, and approved messaging
- Product or service details, pricing, and FAQs
- Approved offers and any promo calendar
- Fast feedback on content drafts, ads, and landing pages
- One point of contact to clear roadblocks
Share quick comments, even if simple. Short cycles keep momentum and compound results.
Conclusion
Kurieta’s seo and ppc management gives you quick wins now and lasting growth over time. PPC brings fast, qualified traffic and clear cost control, while SEO builds momentum that compounds month after month. Together, they raise quality traffic, lower CPA, and lift ROAS by aligning keywords, creative, landing pages, and tracking around revenue. You get one plan, clean data, and steady improvements that move real business metrics, not vanity charts.
Ready for results you can measure? Book a short discovery call or request a tailored plan, and we will map your goals, set targets, and ship the first wins in weeks. Let’s turn your search budget into ROI you can trust.
