SRC Website and Branding Portfolio
Sri Ram Casting is a leading foundry and engineering company that specializes in the manufacturing of industrial castings. They approached us with the aim of improving their online presence and reaching out to a wider audience. We were tasked with developing a comprehensive branding strategy and creating a website that showcased their expertise and offerings.
Brand Strategy
A comprehensive brand strategy that included a new logo, color palette, typography, and messaging guidelines.
Business Card
Professionally designed and printed business cards that accurately represented the brand identity.
Brochure
A visually appealing and informative brochure that showcased Sri Ram Casting’s products and services.
Flyer
Custom-designed flyers that helped to promote Sri Ram Casting’s offerings to a wider audience.
Website Design/Development
A custom-designed website that provided a user-friendly experience and showcased the company’s expertise.
Social Media Branding
A consistent brand image across all social media platforms that helped to attract new customers and increase engagement.
The Brief
Sri Ram Casting : Re-Branding and Website Design and Website Development
Our team started the project by conducting a thorough analysis of Sri Ram Casting's existing branding and website. We identified several areas for improvement, including the need for a modern, visually appealing website and a more cohesive branding strategy that could be used across all marketing materials.In addition, they had challenges in updating the content of their website, which included event listings and blog posts.
Challenges
The primary challenge we faced was creating a cohesive brand identity that accurately represented Sri Ram Casting's values and expertise. We also had to ensure that the website was user-friendly and provided all the necessary information about their products and services.
The Solution
To address the challenges, we developed a comprehensive brand strategy that included a new logo, color palette, typography, and messaging guidelines. We then designed and developed a custom website that showcased their products and services in an intuitive and visually appealing manner. We also created a range of marketing collaterals, including business cards, brochures, flyers, and social media branding.
The Result
Our work resulted in a cohesive brand identity that accurately represented Sri Ram Casting's values and expertise. The new website provided a user-friendly experience and increased engagement, leading to higher conversion rates and increased business for the company. The marketing collaterals helped to build a consistent brand image across all touchpoints and helped to attract new customers.
Testimonial From VP Sales of Sri Ram Casting
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