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Petiteg Website Portfolio

PetiteG is a Jewelery boutique in Fishers, Indiana that specializes in unique, designer jewelry. Despite their exceptional products, their previous website did not meet the best standards and offered a poor user experience to their customers. To address this issue, our team collaborated with PetiteG to revamp their website using the Shopify platform. Our goal was to create an aesthetically pleasing and user-friendly website that would showcase PetiteG's distinctive jewelry pieces and provide a seamless shopping experience.

We resolved several pain points such as navigation, mobile optimization, and an outdated design while integrating features such as an online store, effortless checkout process, and a responsive design.

UI/UX Design

Our team redesigned the PetiteG website to provide an improved user experience.

UI/UX Design

We integrated Shopify into PetiteG’s website for seamless e-commerce functionality.


Mobile Optimization

We optimized the site for mobile devices, improved navigation, and created a visually appealing design.

The Brief

PetiteG: Redesigning a Jewelry Store for a Better User Experience

PetiteG is a jewelry store based in Fishers, Indiana, that faced the challenge of an outdated website with poor user experience. Our team partnered with PetiteG to redesign the entire website, utilizing Shopify as the platform. We addressed key pain points such as mobile optimization and confusing navigation, and implemented features such as an online store and easy checkout process. The result was a visually stunning website with a much-improved user experience, leading to increased engagement and sales.


1. Identifying Pain Points:

The initial challenge faced by our team was to identify the specific pain points in PetiteG's previous website, in order to address them effectively. This required a thorough evaluation of the website's functionality and design.

2. Mobile Optimization:

One of the major challenges in the redesign was ensuring that the website was optimized for mobile devices. With more and more customers using their smartphones to shop online, it was crucial that the website was accessible and easy to use on all devices.

2. Navigation and Design:

Another challenge was the confusing navigation and outdated design of the previous website. Our team worked to improve the navigation by creating a more intuitive structure and user flow. We also updated the website's design to reflect the unique and beautiful jewelry that PetiteG offers, with a visually appealing and modern look.

The Solution

Our team faced several challenges when redesigning the PetiteG website. The first was to identify the pain points in their previous website, and address them one by one. The site was not optimized for mobile devices, which was a major issue in today's smartphone-dominated world. The navigation was confusing, which made it difficult for customers to find what they were looking for. Lastly, the website's design was outdated and not visually appealing, which was not reflective of the unique and beautiful jewelry that PetiteG offers.

The Result

The result was a stunning new website that not only looked great but also provided a much-improved user experience. Customers could now easily find what they were looking for and navigate the site with ease, which led to increased engagement and sales for PetiteG. We believe that their new website is a true reflection of their brand and the high-quality, handcrafted jewelry that they offer. We look forward to continuing our partnership with PetiteG and helping them to grow their business in the future.

Testimonial From Molly and Stacey From Petite G

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